My Video Went Viral. Here's Why

This video from Veritasium goes into more about Youtuber burnout, self-blame, dynamics and the drive to non-platform revenue streams: ▶ this video If you find the apparent contradiction between Youtube success and creators needing to built out non-platform revenue streams strange, the video gives a pretty good theory explaining why. It's possible that a small number of creators are taking most of the revenue at any particular time, and the set of outstandingly successful creators keeps changing, which it might due to the promotion algorithm. That gives all of them reasons to build out non-platform revenue streams. I'm not saying Google/YouTube aren't taking too much. But hypothetically, even if they took 0% cut, the above could still happen.

Long time Veritasium subscriber here. He actually made a great video a while ago explaining why professional Youtubers don't have much of a choice when it comes to clickbaiting with titles and thumbnails, because it's the only way to reliably get lots of impressions and views and grow their channel: ▶ this video It made me gain a bit of empathy for creators using these tactics on Youtube and tolerate it as long as it's not being used to promote content that's devoid of any substance, which is pretty much never the case for Veritasium videos or any of the other educational channels I subscribe to.

Veritasium has a video about this and I’ve seen other creators like GothamChess and maybe even Tom Scott talk about how they have to create clickbait thumbnails otherwise they get no views. The YouTube algorithm punishes creators who don’t use clickbait. ▶ this video

Committed to, actually. He made a video about how they were going to start doing it more: ▶ this video . Also, more recently: link .

This article is only half-right. Some of the other things you don't see because the algorithm doesn't promote them are: - scientists and educators that make 1 hour long videos to explain how something is incorrect. Example: link (less than 0.1% reach of the original) - long threads of detailed analysis with cross-references - long educational material that explaines e.g. confounders in order to explain why some statistical results observed are not possible to interpret in a certain way The reason you don't see this kind of content is simple: the level of its engagement is low. Its not clickbaity, its not exciting, it doesn't have a rebel perspective, it doesn't claim to uncover something nobody has ever seen before. Its often kind of a downer too, pointing out other people's mistakes. Social media sites make their money through engagement. The longer you stay on their site, the more ads they can show you. As such, their default algorithms promote engagement at any cost . It turns out that this trains creators to spread clickbaity, potentially misleading, false but exciting and novel "information" (see paper [1] as well as Veritasium's youtube specific explanation [2]) You know what other thing spreads a lot? Outrage. Extreme reactions to spread of misinformation are also engaging. People will fight over them due to strong feelings: one side frustrated by seeing the effort put into debunking having absolutely no effect (because it doens't get promoted by the algorithms, nobo

Just like we recognized tabloids for what they were, we need to recognize social media for being the same phenomenon disguised in a "grassroots" cloak (i.e. crowdsourced tabloids) There is nothing organic about the speech that happens on YouTube. Veritasium explains the shift that happened when youtube switched to an algorithmic model from the subscriber model: ▶ this video - you need to carefully manipulate people to click your thumbnail based on the picture and the video title. Making outrageous but believable shit up to sensationalize your content is a well known tactic of tabloids (which does continue today to some extent). YouTube and other social media incentivise exactly that.

You Sir, are a Gentleman and a Scholar :-) >Now everything on the internet is "content," a hyper optimized form of human intellectual output that is devoid of art, minimal on information, excreted instead of created, measured to the lowest common denominator, monetized yet worthless, just enough bait on the hook for the next lizard brain click. I could not have said it better myself ! The Internet has become a place to publish/share every trivial thought that has ever popped into every mediocre mind. There is no self-regulation/self-censoring anymore. The Noise is just overwhelming and it is extremely mentally fatiguing just trying to get at any kind of Signal. You just give up and start numbing your mind with all the junk available. PS: Here is Veritasium explaining the insidious effects of "Youtube Platform" Algorithms - ▶ this video Now extrapolate the same idea to other dominant platforms like Facebook, Google etc. and you realize that "The Internet" has become a platform for Expression and not necessarily Information. PPS: The book Networked Life: 20 Questions and Answers by Mung Chiang gives an inside algorithmic view of how the above platforms work.

The Veritasium channel does this with all its videos; it lets Derek test which thumbnail/titles are effective and which aren't. He talks about it in this video ▶ this video at about the 15:50-16:00 mark

veritasium used to be a really good channel, but a few years ago he tasted what it was like to have a viral video. since they he basically admitted (somewhere near the end of ▶ this video ) that from then on he will be making clickbait style videos

> The way most entertainers get known is just through sheer luck or connections. Derek Muller has a couple of videos talking about the success of his Veritasium YouTube channel (and work, luck, and success generally): ▶ this video link

>but I saw a video of his talking about this. He doesn't actually like these titles, but claims to have proof they improve viewership counts Veritasium also had video on this topic: ▶ this video

Can't agree more except for the long-videos thing. The way YouTube works now encourages clickbait crying-for-a-click titles and silly-shocked-faces thumbnails because click-through-rate plays a huge role in video success now. In his video [0], that youtuber explains that and why he was going to shift toward using clickbait titles in his channel. Because otherwise, you would not thrive on YT. For long videos, I think sometimes even 10 minutes are not enough to convey a substantial message in a video. But I think you mean those youtubers that prolong their videos longer—without added value—just for more ads. [0]: ▶ this video