Bill Hicks on Marketing

"Email marketer here." It’s "spammer". Changing the word doesn’t make what you do less awful. (and check this nice video: ▶ this video )

> if someone says they’re in advertising I automatically hate them You might enjoy Bill Hicks’ take: ▶ this video

If only people with jobs in industries that are not only useless, but harmful to society were this self-conscious. ▶ this video

> Advertising, by its very nature, is emotional manipulation with the goal of getting you to give up some of your money for something you most likely don't really need and won't improve your life all that much I've heard somewhere that ads are rich people screaming "give me money". (i know, i know, but i like it) > To me, that's evil. Bill Hicks on marketing: ▶ this video

I don't use Stocks or News and I don't use the App Store for discovery so I don't see ads. I am fully bought into the Apple ecosystem. The second I see an ad, I am dumping all of it. Obligatory Bill Hicks: ▶ this video

> As software engineers, we are just like medical experts talking about the toxicity of cigarettes while ourselves buying cigarettes and distributing them to our own children. It's even worse than that. Most of the people working in adtech are actually producing cigarettes, and laughing all the way to the bank. Many of them are on this very site. ▶ this video

Correct. This fact is well known and exploited by those with the means and interest to reach a political goal, accrue wealth, and gain or stay in power, i.e. corporations, governments and advertisers. The internet is a playground for this crowd, and they couldn't have asked for a better tool. It's incredibly ironic that the same adtech and social media built by western societies, sources of so much pride and prosperity, is legally and knowingly used by both internal and external enemies to influence their governments in any way they please, without leaving any trace of who did it, or what they exactly did to begin with, since it happens on long timescales with millions of small "attacks". It's the ultimate weapon. As to how we get out of it? It's difficult putting the genie back in the bottle now. We can educate people about critical thinking and disinformation, but that will only reach those who are open to hear it. We can regulate social media platforms, but we run into a few problems: a) governments have no idea how they work or how to even begin enforcing regulation, b) corporations will never agree to self-regulate since it directly impacts their growth interests, and c) even if they do agree, it's an incredibly difficult technical challenge. I think the solution lies somewhere involving all of the above. I think we all have to live with this now, as it's only going to get worse before, and if, it gets better. Also, this is a good start: ▶ this video

20+ years now of not watching a single video ad (since the TiVo). I will never ever go back to that insanity. I'm unlikely to hoist the jolly rodger again as my internet connection is tied to my income. Honestly, I know that the day will eventually come when these parasites will eliminate ad-free streaming and ad-blocking on the web. At which point I will raise my middle finger as a flag and tackle my neglected reading list. Obligatory Bill Hicks: ▶ this video

> And people wonder why I have a pathological disdain for marketing folks. For your Monday catharsis: ▶ this video

> Everything you put up between me and what I know I need makes me hate you and want you to die. Reminds me of that legendary standup comedy from Bill Hicks about “marketing”: ▶ this video

Yes, it surprises me what some are saying positively in this comment thread about Bernays. In my mind he's always been the epitome of evil. And that mustache... Jeez... This subject always brings to my mind the old "kill marketers" skit by comedian Bill Hicks: ▶ this video

I doubt the only products you buy are cucumbers, tomatoes and gas. You've chosen your phone, laptop, car, and various other branded items. Advertising very likely played a role in your decisions there. How can you actually be sure that advertising doesn't work on you? Of course, you don't see an ad on TV for a new smart fridge and immediately jump out of your sofa, wallet in hand, to go buy it. But the key thing is that _nobody does_. That's not the point. The idea is that six months down the line when your fridge breaks irreparably and you're deciding between different brands, those ads will have an influence, and you won't realise it. People who think advertising doesn't work on them _are godsends to advertisers_. This article puts it quite well, although I don't agree with its conclusions[0]: "If you don’t believe advertising works on you, you are going to be more likely to see good advertising as something else entirely and be more receptive to it and thusly more likely to take the action I want you to take." There was a study a few months ago which found that people who think they are immune to advertising are more susceptible to it than average, but I can't find a link. It was one of the things that changed my opinion on this: I also used to think I was not susceptible to most advertising, but this is a dangerous mentality. You just don't think you're susceptible. I've come around to thinking Bill Hicks was completely right on this [1] Also with the Metromile point, tha