Minority Report - Personal Advertising VBR
dscmailtestCited 3× on HN, 2018–2022
other · general · evergreen · 2018–2022 on HN
A clip from the movie Minority Report showing personalized advertising that recognizes a person as they walk through a mall.
Cited as the sci-fi precedent whenever HN discusses facial recognition and personalized ads in public spaces.
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3 comments from Hacker News
Straight from the Minority Report 2002 movie. Add a beamforming loudspeaker array for personalized audio and that's it: ▶ this video
It doesn't call out advertisers directly but it does call out the Minority Report style ad serving. IANAL but sec. A: defines FRT as "comparing the facial features of a probe image with the features of images contained in an image repository (one-to-many search)." "Private Entity shall not use Face Recognition Technologies in Places of Public Accommodation" "John Anderton, you could use a Guinness right now!" style targeted advertising requires matching features of the face (eyes) to a repository to get the name. ▶ this video
This reminds me of that facial recognition shopping scene in Minority Report ▶ this video Of course I thought this movie looked 100 years in the future, not 15