“Bitchin’ Betty” Says Farewell: Beloved Voice Behind Boeing’s F/A-18 Super Hornet Retires

Along these same lines, one of my favorite examples of this type of work (human factors related to attention/alerting) is "Bitchin' Betty" and company - the female voice that makes up the "oral alert system" from the F/A-18 superhornet: ▶ this video A lot of research went into everything from the gender to the tone of the voice so that pilots would know to immediately pay attention to the warning system above everything else. [0] - link

Not just the USSR! The UK and US did the same too! For more info: link ▶ this video My personal opinion is the "Bitching Betty" voice with its crisp instructions and authoritative tone makes us subliminally think of our mother giving us guidance or reprimand at an early age. It is a great design; it has saved a TON of pilot lives who otherwise would have accidentally perished.

There is some science behind this. Studies have shown that people, both men and women, react differently to a female voice. Sometimes that reaction can make a real difference. ▶ this video