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DropBox Demo

theragax4 HN recommenders · recommended in 4 months, 2012–2024
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demo · general · evergreen · 2012–2024 on HN

The original five-minute Dropbox demo video, which presented the product's features before a finished product existed. It was aimed at technical early adopters and became famous as a launch strategy.

HN cites it as the classic example of validating a product idea with a demo video, and many recall how compelling it was.

10 comments from Hacker News

@aresant2013-12 · in “How to win as a first time founder - a Drew Houston Manifesto”

DropBox is one of the most useful products to come out in the last decade. I still remember seeing the original 5 minute demo (1). My jaw was on the floor, I instantly needed it. And it's still the best, even at a premium price (marked in cost of GB of storage). The article has several interesting points, but the takeaway for me remains "[Solve] a worthy problem." (1) ▶ this video

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@pedalpete2024-01 · in “Show HN: Dewhale – GitHub-Powered AI for effortless development”

What was the logic in the name Dewhale? Maybe a better method to showcase would be a walkthrough demo video. If you haven't seen the original dropbox video, it's great format, and really worked for them. ▶ this video

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@murukesh_s2018-03 · in “Dropbox Chief to Join Elite Ranks of Idea-to-I.P.O. Founders”

For anyone who hasn't watched it, checkout the original demo videos made by Drew himself. Video1 (Probably earlier version) link Video2 (Better than Video1, more witty and well made.) ▶ this video It's pretty impressive and the product then looked pretty polished (though minimalistic as it is even today) that even after 11 years, it hasn't gone through much changes. One thing that is interesting is that many people use Dropbox as a poster child of MVPs and Lean methodology, but given the possible effort and polish that Drew had put into the product, I am not sure we can call the beta version as an MVP.

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@justboxing2017-07 · in “Dropbox Is Getting Ready for IPO”

Not sure about the code, but here's the original Demo Video Drew had on their getdropbox.com landing page. It presents the features in a very entertaining way :) [ Sep 15th 2008 ] DropBox Demo ▶ this video

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@hoofhearted2022-10 · in “Ask HN: How to show a not “so perfect” MVP to potential customers?”

Show it to the users in person as soon as possible and ask for feedback if you can. I have personally carried around an iPad around an expo hall demoing an MVP multiple times. You can also record a low budget demo of your product, and ask for user feedback. The best example of this is when Drew Houston created a demo video of what appears to be a working product. Apparently some of the video is mocked out and was edited and uses camera tricks. Even to this day, it looks like a solid working product. ▶ this video