BOLTR: Juicero, Cold Press Juicer for Rich Weirdos
AvE6 HN recommenders · recommended in 6 months, 2017–2026
demo · general · evergreen · 2017–2026 on HN
AvE tears down the Juicero cold-press juicer, examining its heavily machined parts, electronics and the pricey juice packs. He pokes fun at the product and venture-funded culture along the way.
HN treats it as the classic teardown and the go-to example of over-engineered hardware built without real-world constraints.
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12 comments from Hacker News
You'll probably like the product teardowns of youtube user AvE. He usually does tools, but also the random appliance or product from time to time. His teardown of the Juicero is a classic: ▶ this video
Seconded. I especially recommend his teardown of the Juicero, in which he displays his insights into design for manufacture, plastics, metallurgy, electrical engineering, etc, peppered with hilarious and insightful jabs at VC culture. For me, it's his masterpiece. ▶ this video My wife recently watched all 45 minutes and was entertained throughout, despite her not being technical at all. Speaking of which, I also share a distaste for his "engineering boys club" sense of humour. I think his heart is in the right place (though who knows?), but it's definitely from another era, one that I won't be sad to see fade off into the distance. That being said, the rest of the components of his humour (obscure Canadianisms, etc) are great and I enjoy the particularity of it. EDIT: added link
Thanks for this feed example. Found this gem in there. A beautiful technical / engineering take on why Juicero failed, after he takes apart a brand new Juicero => ▶ this video
There is a great tear-down video of a juicero on YouTube where the guy makes comments the whole way through about how every part is ridiculously over-engineered: ▶ this video
You just reminded me there's a video on youtube of a guy literally tearing a Juicero apart and it's hilarious: ▶ this video
He did a great and hilarious teardown of that failed Juicero product that came out a year or so ago [1], noting how ridiculously overengineered and expensive it is to produce. 1: ▶ this video
Exactly. With the current over-funded startup market people can spend tons of time and money building over-engineered juicers: ▶ this video - and their software equivalent. So many companies would be just fine with a single VPS, Python and PostgreSQL - but that's boring and doesn't look good in your resume =)
I'm not a mechanical engineer, so I base my "overly engineer-driven" impression of the company almost solely on this video: ▶ this video
Reminds me of the juicero. Over engineered to the max [1] to literally squeeze a bag of juice... [1] ▶ this video
It lacks an adequate delivery system and recurring revenues. If we could construct some sort of machine to conveniently squeeze the slurry out of the packaging to spare our consumers the hassle you'd really be unto something. Top shelf industrial design. No funny business: ▶ this video
I watched a tear down of one of their machines, actually some decent engineering work, but a hairbrained product in the first place. ▶ this video
And it was selling at a loss as well; the device was ridiculously overbuilt, see this teardown by everyone's favorite canadian dad: ▶ this video