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Jim Goetz and Jan Koum at Startup School SV 2014

Y CombinatorCited 8× on HN, 2014–2025
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interview · general · evergreen · 2014–2025 on HN

A Startup School SV 2014 conversation between Sequoia's Jim Goetz and WhatsApp founder Jan Koum. They discuss how Sequoia pursued WhatsApp, its tiny engineering team, and how it handled growth and support.

HN mines it for WhatsApp facts, such as pricing used to slow growth, a 7-8 person backend team and late hiring of customer service.

8 comments from Hacker News

@ignoramous2025-06 · in “WhatsApp introduces ads in its app”

> ... Whatsapp became a paid app ... it was either €0.79 or €0.99, I’m not sure if one off or yearly payment, but it doesn’t matter ... Interestingly, WhatsApp put up paid plans to slow down user acquisition [0]. On Androids, in some countries, WhatsApp continued to work even if you didn't pay the $1/year fee. [0] ▶ this video

@sah2ed2018-08 · in “Facebook’s New Message to WhatsApp: Make Money”

Here is Jan Koum, at Startup School SV 2014 [0]: "... our iPhone app was paid and our other platforms were free." Other platforms being Nokia and Blackberry. He further explained that it may sound somewhat counter-intuitive: the reason why they made the app paid for some users was to slow their growth (similar to Facebook's college-only focus) so they could properly build out infrastructure and improve on the user-experience [1]. [0] link [1] ▶ this video

@boto32017-09 · in “Launch HN: ScopeAI (YC W17) – Extract insights from customer conversations”

Sorry for the harsh words, but this looks like a solution looking for a problem. Any CEO of a company that's lucky enough to have customers contacting them would spend a not trivial amount of their time reading and replying to the contacts. For example, Jan Koum, Whatsapp founder said that they only started hiring dedicated customer service staff when they reach 150M users [0]. [0] ▶ this video

@xiaoma2016-10 · in “MailChimp’s founders built the company slowly by anticipating customers’ needs”

WhatsApp actually used pricing as a way to slow their growth and give Jan Koum's team time to scale their infrastructure. He talked about it in startup school a couple of years ago: ▶ this video

@tlb2016-09 · in “When Is a “Mark” Not a Mark? When It’s a Venture Capital Mark”

Jim Goetz and Jan Koum talked about this at Startup School 2014: ▶ this video starting around 8:10. TL;DR: Sequoia didn't get that deal just by random chance.