HYPER-REALITY
Keiichi MatsudaRecommended by 1 HN commenter across 1 month, 2017–2025
other · general · evergreen · 2017–2025 on HN
Keiichi Matsuda's short concept film depicting a future where physical and virtual realities have merged and the city is saturated with media and advertising. It shows an augmented-reality-filled daily life as a provocative vision.
HN cites it as a shorthand for the dystopian risks of ad-driven, ubiquitous AR, usually in critical discussions of advertising and the metaverse.
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12 comments from Hacker News
I'm hopeful that ubiquitous AR can be a good thing. I remember being inspired many years ago by the book "Rainbows End" about the possibilities. I am a bit concerned to see advertising companies at the forefront. This is a great video that demonstrates some of the risks: ▶ this video
Microsoft announced that you can extend Windows 10 support if you enroll in Microsoft Backup or purchase “Microsoft Points.” Just think if they get printer manufacturers in on this, just to keep your ink cartridges “authentic” and up to date, and you can keep using Windows 10. And so on... It’s interesting/unsettling to extrapolate a dystopian future from these moves. Keiichi Matsuda’s short film “Hyper-Reality”: ▶ this video
We're getting really close to the green-on-black head-up display navigational map depicted in Ghost in the Shell (1995) and its spinoffs; see 14m26s in the video, or click here: link > Map UI – Ghost in the Shell link > Even G1 Navigate: Visually-enhanced Direction link Per the video I posted in OP, ER is supposedly using Mapbox as part of their navigation solution on-device in conjunction with a mobile app via Bluetooth. ER is apparently open sourcing some aspects of the apps or interaction model: link And now for something incompletely different, we're nearly at the tech level needed for Keiichi Matsuda's hyper-reality (2016): ▶ this video link link Related media: Domesti/city: The Dislocated Home in Augmented Space (masters thesis) link Merger (2019) - 360 degree AR concept film link link Keiichi Matsuda also worked on some stuff for Leap Motion: > A series of design research projects completed while serving as Creative Director and VP Design at Leap Motion. link link
Reminded me of the 2016 dystopian short film HYPER-REALITY, where AR technology is used for exactly the opposite: superimposing ads and a million other virtual distractions over the real world. ▶ this video
Much has been written about the dystopia we are already in, but I am specifically concerned about the dystopia they are earnestly building. Meta is aware of these problems and is trying very hard to solve them. And they won't be useless! That's the worst part. They will provide compelling value, like smartphones, and as such will be impossible to boycott. At first the value will be simple, obvious utility, like route overlays. Later it will be value within the system, much like how the main utility of smartphones now is to run the mandatory apps to participate in aspects of society that previously did not require a smartphone. And of course they will be addictive. Here is a short sci-fi film depicting what I fear: ▶ this video
It sounds appealing - until we start relying on it for more and more for even the menial stuff, we stop bothering to turn it off, and hyper-capitalism/consumerism takes it over. I find this to be quite believable: ▶ this video I sure hope uBlock will work on it :)
Maybe it's just me, but this video looked like dystopian satire... did anyone else view it that way? It reminded me of Keiichi Masuda's "Hyper Reality": ▶ this video
Hmm, seems like you are on the mark with the generative AI. I've read others writing similar things. Some people propose that this will be the breaking point where people have had enough of internet content and a trend of disconnecting might start to become a thing or the return to more curated walled gardens (remember AOL?) As for your second point, seems like you are referring to neuralink? Are you also considering things like the upcoming Apple Glasses/Goggles? That seems like it will lead us to [1] (a video I totally despise because I dread it coming) [1]: ▶ this video
reminds me of (a precursor to) Hyper-Reality by Keiichi Matsuda [1] (from about minute 2). This was done in AR and more like Black Mirror :) [1]: ▶ this video
Do we want less ads? Maybe it's just enough? How about more, like in this video: ▶ this video Yes, this looks like the best world, can't wait for Google to implement it in Meta's metaverse. How is removing ads from public space still a question?
They have a dream of "5G cities" where everyone walks around with these things fully connected. That's a nightmare. See "Hyperreality"[1], if you haven't. That may be the future of AR. Especially if Facebook is involved. [1] ▶ this video
> There may come a day where the world is utterly broken for the unaugmented, just a confusing sterile landscape camouflaged in QR codes ▶ this video