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Steve Jobs Insult Response - Highest Quality

Jonathan Field3 HN recommenders · recommended in 3 months, 2020–2026
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talk · general · evergreen · 2020–2026 on HN

A clean-audio clip from Apple's 1997 WWDC where Steve Jobs answers a hostile question from a developer about OpenDoc. He argues you must start with the customer experience and work backwards to the technology.

Quoted constantly as the canonical statement of product-first thinking over technology-first thinking, and as a model of handling a heckler.

12 comments from Hacker News

@DieBruderBauer2022-11 · in “Oceanic+ on the Apple Watch Ultra and the perils of subscription based software”

▶ this video The libre/open app issue has been brought up by Apple nay-sayers for time immemorial; Steve Job's response is brilliant here, frankly quite timeless and ultimately (in my view) apropos. "You've gotta start from the customer experience and work backwards to the technology."

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@jkcorrea2020-09 · in “New Steve Jobs recordings from the '80s released”

For those interested, AllAboutSteveJobs.com keeps a pretty good repository of Jobs moments. My personal favorite is his 1997 WWDC talk [1]. In one talk he demonstrates what it is to be a great leader organizationally, publicly, and as a product visionary. He also opens himself up to harsh criticism from people who were, in a lot of ways, rightfully pissed at him. He takes both tough questions and ad hominem attacks gracefully and reframes the narrative in a positive way without disparaging the questioner [2]. To me, this is in stark contrast to the staged events with canned/screened questions that most tech leaders run today. He also lays out much of the vision for products that are still being rolled out 10-20 years later. Crazy. Really recommend watching the full thing if you have time, but also linking to a little excerpt from one of the best moments. [1] (full video): link [2] (insult excerpt): ▶ this video

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@ksec2024-01 · in “Mourning Google”

Most of the people who worked directly under Steve Jobs knows he is an Asshole. At the same time they all loves him. You may want to watch [1] Steve Jobs Insult Response. And you can imagine most people are the guy asking that question. [1] ▶ this video

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@ecshafer2026-06 · in “Sixty percent of US consumers say 'AI' in brand messaging is a turnoff”

This reminds me of [Steve Job's response about OpenDoc at a conference]( ▶ this video ) where he points out that focus on the tech isn't as important as focus on the product. Companies are pitching the technology first and not the product, but customers want the product.

@mailarchis2026-05 · in “AI is a technology not a product”

Reminded me of this video: "Steve Jobs handling a tough question at the 1997 Worldwide Developer Conference." ▶ this video